ANAM KARA / DESIGN SYSTEM / V.001
Every decision in this file runs against the brand constitution. Nothing here is decorative — it's a signal.
01 — COLOR
Five colors. Two live everywhere. One is a signal, not a decoration.
Void Black
#08080F
Primary dark background. Blue-dark cast, has depth — never flat black.
Cold Parchment
#F2EFE9
Primary light background. European cold white, not warm cream.
Soul Indigo
#1C1C3A
Accent only — hover states, selected states, active borders. Never decorative fill.
Fog Stone
#B8AFA4
Secondary text, borders, muted labels, metadata.
Pure White
#FFFFFF
Used sparingly. High-contrast moments only.
02 — TYPOGRAPHY
Cormorant carries the soul. Helvetica carries the store. Mono carries the record.
DISPLAY / CORMORANT GARAMOND ITALIC — hero, product names, manifesto pulls
Anam Kara
H1 — 3.5rem–5rem
Trust your process.
H2 — 2rem–2.75rem
Soul friend.
BODY / HELVETICA NEUE — 14–16px, letter-spacing 0.02em, max 65ch
Being guided into something you've already prepared for, even though emotionally you don't feel ready for it. There's no such thing as being fully ready — that's perfection, and perfection doesn't exist.
NAV / LABELS — 11–13px, letter-spacing 0.08em, sentence case (all-caps is an AI tell)
METADATA / DM MONO — timestamps, archive codes, technical layer
V.001 — 2026.10.23
[AK_DROP_02] — SS27 — EDITION 004/120
05:43 GMT
03 — BUTTONS & FIELDS
No radius. No shadow. No bounce.
EMAIL CAPTURE FIELD
04 — MOTION
One easing curve, used everywhere. No bounce, no default ease-in-out.
--ease-smooth: cubic-bezier(.65,0,.35,1) — scroll reveals, filter pills, accordions, hover states. --ease-out-smooth: cubic-bezier(.19,1,.22,1) — anything entering the screen (reveals, drawers).
05 — MARQUEE TICKER
Continuous, 40px/s, Fog Stone. Runs once, means it.
ANAM KARA — SOUL FRIENDS — ÂME AMIE — SEELENFREUND — AMICO DELL'ANIMA — TRUST YOUR PROCESS —
ANAM KARA — SOUL FRIENDS — ÂME AMIE — SEELENFREUND — AMICO DELL'ANIMA — TRUST YOUR PROCESS —
06 — GRAIN TEXTURE
SVG noise, 4% opacity, dark sections only.
::after — mix-blend-mode: overlay
EDE8FE-95.MYSHOPIFY.COM
CP002 → SHOPIFY FORMAT
